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Brothers Julius and Victor Juul from Denmark founded a clothing brand, which was named after their great-grandfather in 2014, and just three years later, HYPEBEAST magazine named the brand one of the most promising in the world of streetwear. Designers remain true to the Scandinavian roots, therefore monochrome and minimalist aesthetics dominate the unisex collections. The Juul brothers believe that it’s all about the details, they stick to muted tones and flawless cut so the clean lines can express their unique vision of modern street fashion.