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Sportswear megabrand Puma hits the mark of sporty-chic. Inject your wardrobe with sports-luxe vibes as the label’s street-smart designs effortlessly fuse fashion and function. Sleek and sporty with contemporary updates, the cult sneaker silhouettes are the key to statement-making athleisure looks. In recent years, Puma has strengthened its image as a fashion-forward brand, establishing covetable collaborations and appointing Rihanna as creative director of the womenswear line. Today, Puma is part of the powerful Kering group.